Ci metto la faccia! This business is very personal...

Ci metto la faccia.
In Italian this litterally means “I put my face on it”, but its real meaning is much deeper and cultural.

When Italians say “Ci metto la faccia”, they are saying:
“I am personally standing behind this.”
“I am taking responsibility.”
“I believe in this so much that I'm putting my name and reputation on the line.”

It implies personal commitment, accountability, and integrity.
That's why you can see my face and my family in our marketing material, leaflets, website, even the menu at the bistro. This isn’t about vanity, I can barely stand having my photo taken.

“Questo vino l’ho scelto io. Ci metto la faccia.”
Which translate:
“I chose this wine myself. I stand by it personally.”

It’s not just marketing but personal pride and ownership. I am not hiding behind my brand, I am saying: “This is me. I believe in it. I take full responsibility".

This is what we do at La Sicilyana, it’s not just about food or wine, it’s about sharing something real, it’s not just branding, it’s a promise of quality, honesty, and care.

Ci metto la faccia... Sempre!